Director of Event Promotion and Marketing

If you are a well organized and highly motivated person who is passionate about live music and the arts, and who brings interest and experience in marketing and promoting live events, then join us in growing the arts culture in State College.

The Director of Event Promotion and Marketing will oversee the creation and implementation of detailed promotional and marketing programs and strategies for theatre events and theatre brand awareness. The individual will be responsible for driving revenue through strategies including but not limited to web, social, email, radio, print, and onsite presence. The Director will oversee the marketing department to ensure completion of venue goals and deadlines.

The ideal candidate will have a broad knowledge of music, familiarity with all genres, and have experience with event planning, concert or venue marketing, and will have excellent communication skills.

Responsibilities include but are not limited to:
  • Works closely with GM to build a marketing team, including graphic designers, content creators, interns and a street team.
  • Works closely with GM to create new marketing processes, strategies and projects for the theatre.
  • Works closely with Development Director to support fundraising initiatives.
  • Oversees and directs the creation of high impact promotions and strong consumer awareness for all events.
  • Oversees and directs marketing efforts including progress and performance to ensure work is effective, completed correctly, and is on time.
  • Oversees, directs, and develops all areas of the theatre marketing, web, social, print, radio, and onsite presence.
  • Develops specific marketing plans for artists and coordinate potential interviews and outreach with the artist’s team.
  • Works with local producers to develop graphics, marketing materials and strategies for Community Productions.
  • Researches artist and audience to build marketing plans and strategies to bring show awareness and help drive ticket sales.
  • Oversees marketing budgets and grant spending.
  • Creates social media strategies and maintain social media guidelines and design.
  • Provides day of show coverage as necessary.
Required Skills, Knowledge, and Abilities:
  • Bachelor’s degree from an accredited university or equivalent professional experience. 
  • Prior experience in event assisting/planning and marketing experience within the live music and entertainment industry.
  • Excellent oral and written communication skills. 
  • An attention to detail at a very high level.  
  • Exceptional copywriting, editing, and proofing skills.
  • Ability to work in a fast paced, deadline driven environment while managing multiple overlapping projects and changing priorities.
Position Type:

This position is based in State College PA and is currently 35 hours per week with a possibility of moving to full time in the future. 

This job is performed in an office environment. The employee is required to move around the office and access or use computers, office equipment and any other pertinent supplies, space or equipment used to perform the duties of this position.  We are committed to providing access,  equal opportunity and reasonable accommodations for persons with disabilities.