Marketing and Event Promotion Associate

If you are a well organized and highly motivated person who is passionate about live music and the arts, and who brings interest and experience in marketing and promoting live events, then join us in growing the arts culture in State College.

You will create and implement detailed marketing programs for the theatre’s events and theatre brand awareness. You will drive revenue through strategies, including but not limited to social, email, radio, print, and onsite presence. 

As the ideal candidate, you will have a broad knowledge of music, familiarity with all genres, and have experience with event planning, concert or venue marketing, and will have an understanding of communicating and speaking the language of the industry.

Responsibilities include but are not limited to:
  • Works closely with GM to build a marketing team, including graphic designers, content creators, interns and a street team.
  • Works closely with GM to create new marketing processes, strategies and projects for the theatre.
  • Works closely with Development Director to support fundraising initiatives.
  • The creation of high impact promotions and strong consumer awareness for all events.
  • Develop all areas of the theatre marketing, web, social print, radio and onsite presence.
  • Develop specific marketing plans for artists and coordinate potential interviews and outreach with the artist’s team.
  • Work with local producers to develop graphics, marketing materials and strategies for Community Productions.
  • Research artists and audiences to build marketing plans and strategies to bring show awareness and help drive ticket sales.
  • Oversee marketing budgets and grant spending.
  • Create social media strategies and maintain social media guidelines and design.
  • Day of show coverage as necessary.
Required Skills, Knowledge, and Abilities:
  • Bachelor’s degree from an accredited university or equivalent professional experience. 
  • Prior experience in event assisting/planning and marketing experience within the live music and entertainment industry.
  • Excellent oral and written communication skills. 
  • An attention to detail at a very high level.  
  • Exceptional copywriting, editing, and proofing skills.
  • Ability to work in a fast paced, deadline driven environment while managing multiple overlapping projects and changing priorities.
Position Type:

This position is based in State College PA and is currently 35 hours per week with a possibility of moving to full time in the future. 

This job is performed in an office environment. The employee is required to move around the office and access or use computers, office equipment and any other pertinent supplies, space or equipment used to perform the duties of this position.  We are committed to providing access,  equal opportunity and reasonable accommodations for persons with disabilities.